Product & Technology Leader

Building digital experiences
across industries and platforms.

12+ years across product strategy, digital experience, experimentation, analytics, and technology — spanning financial services, healthcare, commerce, telecommunications, and gaming.

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About Me

Product strategy, technology,
and customer experience.

I'm a Product and Technology professional with 20 years of professional experience, including 12+ years developing, optimizing, and leading digital products and experiences across financial services, payments, healthcare, technology, telecommunications, gaming, and digital commerce.

I currently lead product strategy for Citi's Digital Commerce — Spend, Travel & Loyalty portfolio within the U.S. Consumer Cards ecosystem. Previously, I led the digital strategy and launch of Citi Shop from the ground up.

Throughout my career, I've worked at the intersection of customer needs, technology, data, and business strategy — translating complex problems into product opportunities, requirements, process improvements, and measurable outcomes.

20
Years of professional experience, including 12+ in digital product, technology, web & strategy
10+
Major companies & clients
4
Published game credits
My Career Journey

Different roles. An expanding product perspective.

My path to product leadership was built across the disciplines that shape great digital products — customer insight, technology, UX, experimentation, analytics, optimization, and cross-functional delivery.

01

Gaming & Community

2010–2013
Sony / PlayStation
Microsoft / Xbox
Customer Insight · QA · Publishing · Community
02

Digital Experience

2013–2018
Nintendo
AT&T
UX · Requirements · Delivery · Experimentation
03

Optimization & Growth

2018–2022
Fusion
Cisco
Strategy · Analytics · Testing · Personalization
04

Product Leadership

2022–Present
Anthem / Elevance Health
Citi
Discovery · Roadmaps · Prioritization · Cross-Functional Leadership
Companies & Clients

A career that crosses industries.

A selection of companies and brands I've worked for, supported, or partnered with across financial services, payments, technology, healthcare, gaming, telecommunications, automotive, and digital commerce.

Citi
Financial Services & Digital Commerce
Current — U.S. Consumer Cards
Capital One
Financial Services
Fraud Specialist
Mastercard
Payments
Masterpass integration
AT&T
Telecommunications & Digital Commerce
Microsoft / Xbox
Gaming & Technology
Turn 10 Studios
Sony / PlayStation
Gaming & Technology
Zipper Interactive
Nintendo
Gaming & Web Production
Cisco
Enterprise Technology
Anthem / Elevance Health
Healthcare & Digital Product
Allianz
Insurance & Digital Commerce
Under Armour
Consumer & Digital Commerce
Subaru
Automotive & Digital Experience
Merkle
Digital & Technology
Core Expertise

Where I add the most value.

The capabilities that have followed me across products, companies, industries, and technologies.

1

Product Strategy & Discovery

Roadmap development, product discovery, opportunity assessment, requirements, and feature prioritization.

2

Technology & Process

Business analysis, workflow optimization, systems analysis, technology integration, and continuous improvement.

3

Growth & Analytics

Behavioral analytics, SEO, segmentation, personalization, KPI development, performance analysis, reporting, A/B and multivariate testing, and conversion optimization.

4

Financial Services & Payments

Consumer cards, digital commerce, merchant offers, loyalty, digital wallets, and Mastercard Masterpass.

5

Cross-Functional Delivery

Aligning product, engineering, analytics, design, operations, marketing, risk, and compliance around a shared plan.

6

Product Innovation & AI

Microsoft Copilot, Claude, AI-assisted product development, generative AI, rapid prototyping, and workflow optimization.

Experience

A career built through
complex digital environments.

From gaming, web production, and digital payments to enterprise product strategy and optimization.

2022 — Present
Citi
Senior Product Manager
Digital Commerce — Spend, Travel & Loyalty
  • Define and drive the product roadmap and growth strategy across Citi Travel, Citi Merchant Offers, and Gift Cards within Citi's U.S. Consumer Cards ecosystem.
  • Lead offer placement, merchandising, performance analysis, agile testing, and personalization initiatives to improve engagement, adoption, and customer value.
  • Use customer research, behavioral data, platform KPIs, and performance insights to identify pain points, adoption barriers, product opportunities, and roadmap priorities.
Citi Shop — Digital Strategy Lead / Marketing Consultant
  • Helped shape Citi Shop's strategic vision and roadmap, aligning product, legal, creative, and cross-functional stakeholders around customer growth and engagement priorities.
  • Led strategy for high-performing Citi Shop campaigns, including Citi Shop Day, helping enrollment exceed the original full-month target by more than 30% within the first two weeks of the month.
  • Developed a research-led messaging framework and personalized engagement strategies that translated product capabilities and merchant offers into cohesive customer experiences and measurable enrollment growth.
  • Launched Citi Shop's first triggered marketing capability, using customer behavior and segmentation to personalize engagement and establish a scalable foundation for lifecycle communications.
Prior role
Anthem / Elevance Health
Senior Product Manager
  • Recognized as a key contributor to Anthem/Elevance Health work that generated $1M+ in growth in 2023 through cross-functional strategy, optimization, and digital product initiatives.
  • Led roadmap development and feature prioritization for Anthem's Medicare/Medicaid digital experience platform.
  • Improved member enrollment, eligibility, and plan comparison workflows within a highly regulated environment.
  • Partnered with engineering, UX, analytics, business, and compliance to deliver capabilities meeting HIPAA and accessibility requirements.
  • Ran A/B and multivariate testing in Adobe Target and Optimizely to inform product decisions with customer behavior.
2020 — 2022
Cisco
Program Manager, Optimization
  • Defined digital experimentation and optimization strategies using behavioral data, segmentation, personalization, and performance analytics.
  • Partnered with content, design, engineering, and analytics teams to turn customer insight into product recommendations.
2018 — 2020
Fusion, an Allianz Company
Senior Optimization Manager
  • Owned ongoing merchandising and user experience optimization strategy for B2B2C and B2C partner experiences, with responsibility for contractual KPIs, revenue performance, and conversion.
  • Analyzed customer behavior, site usability, merchandising performance, and digital analytics to identify trends and deliver actionable recommendations to partners.
  • Planned and managed A/B and multivariate testing programs end-to-end, defining hypotheses, measurable objectives, customer segments, execution plans, results analysis, and partner presentations.
  • Partnered with Information Technology, Product Merchandising, Sales, UX, analytics, and external clients to identify and request new product features and capabilities supporting partner and business goals.
  • Provided leadership and mentorship to Optimization Strategists while fostering cross-functional and client relationships.
2014 — 2018
AT&T Digital Experience
Senior Digital Producer
  • Led integration of Mastercard Masterpass digital wallet payments into AT&T's e-commerce checkout, expanding digital payment capabilities for millions of customers.
  • Led UX production across digital experiences, directing information architecture, design, copy, and front-end development while creating wireframes and digital compositions.
  • Led A/B/n testing, data tagging, reporting, and usability studies to improve customer experience and inform digital product decisions.
  • Managed end-to-end creative deliverables, project scope, complex system migrations, risks, dependencies, and third-party partners across business, development, and UX teams.
2013 — 2014
Nintendo
Web Production Associate
  • Managed development and maintenance of franchise marketing websites and released microsites within short project lifecycles.
  • Coordinated localization for marketing websites, including copy proofing, translation, asset management, and launch of localized builds.
  • Partnered with producers and cross-functional creative and technical teams while managing third-party vendors, visual production, and content QA.
2012 — 2013
Microsoft / Xbox — Turn 10 Studios
Content Coordinator
  • Coordinated community operations for the Forza Motorsport franchise, supporting Forza Horizon and Forza Motorsport 4.
  • Managed in-game and ForzaMotorsport.net publishing, monthly DLC releases, localization, game assets, promotions, and a team of community forum moderators.
  • Worked across development, publishing, and community teams to communicate player feedback, support community initiatives, and strengthen the Forza online experience.
2010 — 2012
Sony / PlayStation — Zipper Interactive
Community Specialist / Design Assistant
  • Progressed from Quality Assurance to Community Specialist / Design Assistant, supporting Zipper Interactive's portfolio including SOCOM 4, Unit 13, and MAG.
  • Created and executed test cases, logged and tracked defects, reproduced issues, and partnered with QA leads and producers through regression and closure.
  • Communicated consumer feedback to developers and management, coordinated community events and content releases, and created written and video content with development teams.
Quality Assurance / Multiplayer
  • Created detailed bug reports, documented reproduction steps, logged and tracked defects, and regressed issues through completion.
  • Created and executed test cases, worked closely with QA leads and producers, and supported multiplayer quality assurance across game development projects.
2006 — 2010
Capital One
Fraud Specialist
  • Conducted fraud defense reviews and analyzed account activity for patterns of potential fraud, balancing loss mitigation with the customer experience.
  • Identified cases requiring investigation, supported accurate performance reporting and follow-up actions, and escalated process improvement opportunities to management.
  • This role gave me an early foundation in financial services, risk, customer operations, analytical decision-making, and process improvement.
Gaming Credits

Before product management,
I shipped games.

My early career included hands-on roles in community operations, community development, and quality assurance across Microsoft/Xbox and Sony/PlayStation studios.

2013
Forza Motorsport 5
Xbox One
Community Operations
Turn 10 Studios
2012
Forza Horizon
Xbox 360
Community Operations
Turn 10 Studios
2012
Unit 13
PlayStation Vita
Community Specialist
Zipper Interactive
2011
SOCOM 4: U.S. Navy SEALs
PlayStation 3
QA Tester
Zipper Interactive

These credits span Xbox One, Xbox 360, PlayStation Vita, and PlayStation 3 — and represent an early chapter of my career working across player communities, publishing, quality assurance, and interactive entertainment.

View my verified game credits on MobyGames ›

Education

Foundation.

Bachelor of Science, Digital Entertainment and Game Design
ITT Technical Institute
2007 — 2009
Associate of Applied Science, Multimedia
ITT Technical Institute
2005 — 2007

Let's build something worth using.

I'm always interested in thoughtful conversations about product strategy, technology, digital experiences, and the next interesting problem to solve.

Email Me